2024 IMPACT METRICS

In 2024, we deepened our reach into underrepresented communities, using golf as a powerful tool for social change. 


200

Volunteering hours accrued by Future Athletes in 2024


370

Number of people who attended Future Shapers Series 2024

140 Golfers / 230 Non-golfers

29

Partners that have worked with BBG in 2024 – up 32%

17

Brands and businesses that were part of Future Shapers Series 2024 


800

800 golfers and non-golfers have participated in our events and activations this year 


+79

NPS Score: 


10

Number of Future Athletes that have travelled to Scotland TO DATE to play golf with Connoisseur Golf to date


3

Number of academic scholars supported by BBG



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